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What’s Stopping your House from Selling?

Tuesday, 16th August 2011

Categories: Sales Market Analysis Selling Tips

Author: Peter Barry

It can be frustrating and disappointing when the potential buyers fail to translate into decent offers or, even worse, when the viewings dry up altogether. It’s easy to take it personally as your property is a reflection of you and your personality. However, this is not the time to get defensive: it’s the time for positive action. If your house isn’t selling, there’s usually a very good reason – look into it, deal with it and the viewers should come flooding back.

It’s too expensive

Everyone wants the best price for their property but if you’ve put it on the market at above the going rate, it’s not likely to sell in seconds. Every road has a ceiling price and canny viewers will look at everything in the area within their budget. If similar sized properties are going for less, yours needs to really stand out from the crowd. Setting a reasonable price means you’ll get more interest and hopefully more viewings.

It’s Languishing on the Market

There is such a thing as saturation point when it comes to property, which is why it’s so important to get the price right in the first instance. A house that has been on the market for months will be difficult to sell as potential purchasers will have either already viewed it, or wonder why it hasn’t sold.

Interior Letdown

Try to view your house from someone else’s perspective. Whilst neutral colours and uncluttered spaces are universally appealing, purple carpets, orange walls and endless piles of clutter only appeal to a small section of the buying market. In order to ensure your house ticks the most boxes for the most viewers, it’s well worth repainting a few walls and clearing out clogged up rooms. If a potential purchaser can’t get into a room or has to wear sunglasses for the viewing, they’re not going to get the ‘wow’ factor.

Pet Parade

Not everyone is an animal lover so; if you own a cat or dog, do your best to vacate them for viewings. There’s nothing more unappealing than the smell of damp dog in a house and any potential purchaser with an allergy is going to start mentally calculating the cost of new carpets and a professional clean before they’ve finished looking around.

Local Competition

If there’s a glut of good-quality houses for sale in the local area that are similar to yours, you need to get competitive. Ensure the price is right, give your house curb appeal and showcase any extras like built-in storage, inclusive appliances, loft space or garden aspect.

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